Free Facebook Ads Guide!

Steal my Facebook ads strategy that made my customers over $13M in Sales in the last year alone!

Hi! I’m Brent Jacobs. I run a company called iRents, and guess what? I’m the one who actually runs the Facebook ads myself!

I’m going to show you exactly how to do Facebook ads — step by step — so you can get awesome results just like I do!

But before we get started…

There are a few things you need first! Let’s make sure you’re ready to go!

A Facebook Ads Business Manager
A Facebook Business Page
A Working website!

Now, I’m going to show you how to make your Facebook Ads Business Manager.

But the rest of the setup stuff?

That’s your job! 😄

So go get all that done, grab a coffee (or juice box 🧃), and let’s get started!

Already know your way around?

If you’ve got your Business Manager set up already, feel free to skip ahead!


I made this guide to cover EVERYTHING, so you won’t miss a thing.

Brent Jacobs - Founder at iRents.Co

Step 1: Setting Up Your Facebook Business Portfolio (Business Manager)

I know it’s boring, but you have to do this first — no Business Manager means no ads, simple as that!

Before we can start running Facebook ads, we have to set up a Facebook Business Manager.
This is super important because it connects everything — your Facebook Pixel, your business page, and your ad account — all in one place.

Why does that matter?
Because Facebook uses data to improve your ads. The more it learns, the better your results. And without Business Manager, you can’t collect or reuse that data properly.

If you’ve run ads before without setting this up, you were probably just boosting posts or running ads from your personal ad account.
That’s okay, but it’s not ideal — we want to do this the right way.

Here’s how to set it up:

    Go to: adsmanager.facebook.com
    Click your profile picture in the top right.
    Select “Create a Business Portfolio."
    Fill out the info as accurately as possible.
    Click Create. That’s it!

    Now your Business Manager is ready!

    You can double-check that everything worked by:

    Looking for your new business portfolio dashboard.
    Clicking on People to see who’s in the account (you should be the only one listed).

    This step is boring but crucial — no Business Manager = no ads.

    Let’s move on to the next step!

    Step 2: How to Add Your Facebook Page to Your Business Portfolio!

    Now that your Business Manager is set up, it’s time to connect your Facebook Page so your ads show up as coming from your business — not your personal profile.

    🧩 Why This Is Important:

    Your ads will run from your official business page
    Everything will be tied together and look professional
    You’ll be able to track performance and manage everything in one place

    📋 To Connect Your Facebook Page:

    Go to adsmanager.facebook.com
    Click your profile picture and select your Business Portfolio
    In the left menu, click on Accounts → Pages
    Click Add → Add a Page
    Type your page name and select it
    Make sure you have access — then click Claim Page

    And you are done!

    Step 3: Creating Your Facebook Ad Account!

    Now that your Facebook and Instagram pages are connected, it’s time to create your Ad Account — this is where the magic happens!

    Why This Matters:

    You can’t run ads without an ad account
    It connects your payment info, time zone, and settings
    You can manage everything in one place

    To Create Your Ad Account:

    Go to your Business Portfolio
    Click on Accounts → Ad Accounts
    Click Add → Create a New Ad Account
    Name your ad account (Example: “Tutorial Facebook Ads Course”)
    Choose your correct time zone and currency
    Select “My Business” when asked who will use the account
    Agree to the terms and click Create

    Add Your Payment Info:

    After creating the ad account, you’ll be asked to add payment details
    This step is required to actually run ads
    Once done, click “Done”

    Step 4: Setting Up Your Facebook Pixel & Conversion Tracking!

    Before you run ads, you must set up the Pixel — this lets Facebook track what’s happening on your website, like who clicked, bought, or filled out a form.

    It helps:

    Track website activity
    Collect data to improve your ads
    Retarget visitors who didn’t buy the first time

    Pixel Setup (For WordPress):

    Go to your Business Manager
    Click the 3-line menu (top left) and select “Events Manager”
    Click “Connect Data Sources” → Web
    Name your Pixel (Example: “Tutorial Pixel”)
    Choose “Use a Partner Integration” and click Next

    Install the Pixel on WordPress:

    Open your WordPress site
    Go to Plugins → Add New
    Search: “Meta Pixel for WordPress” (⚠️ NOT Facebook for WooCommerce)
    Install and Activate the plugin

    Connect It to Facebook:

    Scroll to Meta Pixel Settings in WordPress
    Click “Get Started”
    Log in with the same Facebook account used for your Business Manager

    Follow the steps — make sure:

    Your Business is selected
    Your Facebook Page is connected
    The right Pixel and Ad Account are chosen

    Test Your Pixel:

    Go back to Events Manager
    Click Test Events
    Visit your website to see if the Pixel is working

    If it doesn't show as “Active,” try:

    Purging your cache
    Waiting a few minutes
    Disconnecting and reconnecting

    Set Up Event Tracking:

    In Events Manager, click “Open Website”
    Choose what you want to track

    Final Check:

    Go back to Test Events
    Visit your Thank You page or form confirmation page
    If tracked, you’re all set — Pixel is working! ✅

    Setting Up Your Facebook Ad Campaign!

    Now that your Pixel is live and ready, it’s time to start testing your Facebook ads. We’ll use a simple method to see what audiences (interests) work best before scaling anything.

    Open Ads Manager:

    Go to Ads Manager (Click your profile → Ads Manager)
    Go to Account Overview and verify your page, phone number, and payment info (if you haven’t yet)

    Choose Campaign Type:

    Click Create
    Pick Leads (for form fills/contact info) or Sales (for purchases)
    Click Continue → Choose Manual Leads / or sales Campaign

    Set Your Budget:

    Turn ON Advantage Campaign Budget
    Set $100 daily budget (this helps Facebook optimize and learn quickly)

    Ad Set Setup:

    Choose Website (landing page) as your conversion location
    Set the performance goal to “Maximize Conversions”
    Select your Pixel & Event (like Lead or Purchase)
    Set your location targeting (e.g., Houston + 20 mile radius)
    Use Original Audience, NOT Advantage+
    Choose your first interest (like “Small Business Owners” or “Parents with Young Kids”)

    Ad Creative Setup:

    Add your ad image or video
    Write your ad copy (headline + text)
    Insert your URL
    Optional: Add UTM tracking for better analytics

    Duplicate for Testing:

    Duplicate the AD SET (not ad! AD SET!) 9 more times
    Change each one to a different interest (Owner, CEO, Parents, Dog Lovers, etc.)
    Keep the same ad copy and creative — only the interest changes!

    When to Pause or Scale:

    CPC < $2.50 Good sign Let it run
    CPC > $2.50 & No leads at $5 spent Not good Pause
    CPM > $50 & No results Wasting money Pause
    CPM < $50 but no leads at $10 spent Still not great Pause
    Getting leads + CPC < $2.50 Looking good Let it run till $100
    Getting sales + good ROAS 🔥 HOT! SCALE IT UP!